Scott Ward

Cases in consumer behavior.

Consumer behavior

Parent under pressure

Commercial Television and European Children

Effects of television advertising on consumer socialization

Influences on Children's Product Requests and Mothers' Answers

Adolescent attitudes toward television advertising

Children learning to buy

Children and promotion

Children's perceptions, explanations and judgements of television advertising

The Chosen Ones

Communication research and advertising practice

Consumer socialization

Effects of television advertising on children

Family influences on adolescent consumer behavior

Learning consumer roles

Student attitudes toward business and marketing institutions and practices

What research says about a proposed code on television advertising for children / Scott Ward

Experimentation to improve pretesting of drug abuse education and information campaigns

The contributions of Raymond A. Bauer to marketing

Effects of television advertising on children and adolescents

Communicating with consumers

How children learn to buy

Bigfoot Hunter