David Bruce Montgomery

Introduction to management science and marketing

Computer applications in marketing research

Stochastic models of consumer choice behavior

Individual differences in response to consumer promotions

Adjusting R2ș

Advertising decisions

Applications of management science in marketing.

Brand trial after a change in promotion credibility

Clusters of consumer interests and spheres of influence of opinion leaders

Consumer characteristics and "deal" purchasing

Consumer response to a legitimated brand appeal

A continuous limit for the "contagious" binomial distribution

Demand for and use of global account management

Distributed lag models of response to a communications mix

Estimating dynamic effects of market communications expenditures

Estimating the dynamic effects of marketing communications expenditures

Implementation of management science in marketing

Management science in marketing

Marketing information and decision systems

Marketing information systems

Market response to the legitimation of a brand appeal

Modeling marketing phenomena

A multiple-product sales force allocation model

New product distribution

On-line computer applications in marketing and marketing research

On the limiting form of the "contagious" binomial distribution and its application in stochastic models of choice behavior.

Patterns of overlap in opinion leadership and interest for selected categories of purchasing activity

Personal selling decisions

Pricing decisions

A probability diffusion model of dynamic market behavior.

Stochastic consumer models

Stochastic models of consumer response.

A stochastic response model with application to brand choice.

Strategic intelligence systems

Continuous Limit for the Contagious Binomial Distribution

Market Response to the Legitimation of a Brand Appeal

Application of management sciences in marketing