Author

J. Paul Peter

Works

A preface to marketing management
1985
Marketing management
1986
Consumer behavior and marketing strategy
1990
Consumer behavior
1987
Consumer Behavior (Mcgraw-Hill/Irwin Series in Marketing)
2004
Preface to Marketing Management with PowerWeb
2002
Strategic Management
1989
A Preface to Marketing Management with Practice Marketing Access Card
2014
Preface to Marketing Management with Powerweb
2003
Consumer behaviour and marketing strategy
1999
Pazarlama Yönetimine Giris
2016
Selected cases in strategic management
1995
Free Electronic Study Guide for use with Marketing Creating Value for Customers (Also available via the Web).
1998
Marketing
2003
Marketing Creating Value for Customers
1997
Stratsim
1999
A preface to marketing management
2011
Consumer behavior & marketing strategy
2010
A preface to marketing management
2013
Marketing management
2013
Marketing Management Knowledge and Skills(Tenth Edition) (Chinese Edition)
2012
Marketing for the manufacturer
1992
Teaching notes to accompany Marketing management
1986
Understanding consumer behavior
1994
Understanding consumer behaviour
1996
Loose Leaf for a Preface to Marketing Management
2018
Measurement readings for marketing research
1984
Selected cases in strategic management
1990
Consumer behavior & marketing strategy
2001
Manual of tests to accompany Consumer Behavior & Marketing Strategy
1990
J. Paul Peter · Bookplated