Author
J. Paul Peter
Works
A preface to marketing management
J. Paul Peter

A preface to marketing management
Marketing management
J. Paul Peter

Marketing management
Consumer behavior and marketing strategy
J. Paul Peter

Consumer behavior and marketing strategy
Consumer behavior
J. Paul Peter

Consumer behavior
Consumer Behavior (Mcgraw-Hill/Irwin Series in Marketing)
J. Paul Peter

Consumer Behavior (Mcgraw-Hill/Irwin Series in Marketing)
Preface to Marketing Management with PowerWeb
J. Paul Peter

Preface to Marketing Management with PowerWeb
Strategic Management
J. Paul Peter
Strategic Management
A Preface to Marketing Management with Practice Marketing Access Card
J. Paul Peter

A Preface to Marketing Management with Practice Marketing Access Card
Preface to Marketing Management with Powerweb
J. Paul Peter

Preface to Marketing Management with Powerweb
Consumer behaviour and marketing strategy
J. Paul Peter

Consumer behaviour and marketing strategy
Pazarlama Yönetimine Giris
J. Paul Peter

Pazarlama Yönetimine Giris
Selected cases in strategic management
Samuel C. Certo

Selected cases in strategic management
Free Electronic Study Guide for use with Marketing Creating Value for Customers (Also available via the Web).
J. Paul Peter

Free Electronic Study Guide for use with Marketing Creating Value for Customers (Also available via the Web).
Marketing
J. Paul Peter
Marketing
Marketing Creating Value for Customers
J. Paul Peter

Marketing Creating Value for Customers
Stratsim
J. Paul Peter
Stratsim
A preface to marketing management
J. Paul Peter
A preface to marketing management
Consumer behavior & marketing strategy
J. Paul Peter
Consumer behavior & marketing strategy
A preface to marketing management
J. Paul Peter
A preface to marketing management
Marketing management
J. Paul Peter
Marketing management
Marketing Management Knowledge and Skills(Tenth Edition) (Chinese Edition)
J. Paul Peter

Marketing Management Knowledge and Skills(Tenth Edition) (Chinese Edition)
Marketing for the manufacturer
J. Paul Peter

Marketing for the manufacturer
Teaching notes to accompany Marketing management
J. Paul Peter

Teaching notes to accompany Marketing management
Understanding consumer behavior
J. Paul Peter

Understanding consumer behavior
Understanding consumer behaviour
J. Paul Peter
Understanding consumer behaviour
Loose Leaf for a Preface to Marketing Management
J. Paul Peter
Loose Leaf for a Preface to Marketing Management
Measurement readings for marketing research
J. Paul Peter
Measurement readings for marketing research
Selected cases in strategic management
Samuel C. Certo

Selected cases in strategic management
Consumer behavior & marketing strategy
J. Paul Peter

Consumer behavior & marketing strategy
Manual of tests to accompany Consumer Behavior & Marketing Strategy
J. Paul Peter
Manual of tests to accompany Consumer Behavior & Marketing Strategy