G. David Hughes

Realtime response measures of television commercials

Sales management

The Dialogue that happened

Buyer/Consumer Information Processing

Buyer/consumer information processing

Attitude measurement for marketing strategies

Demand analysis for marketing decisions

I/GD Mrktng Mgmt Planng

Marketers' potential contribution to regulatory reform

Marketing management

The mounting private costs of public policies in marketing

The mounting private costs of public policy in marketing

Research parks from the community viewpoint

Strategic sales management