Author
John R. Hauser
Metrics to value R&D
John R. Hauser
Metrics to value R&D
Essentials of new product management
Glen L. Urban
Essentials of new product management
Direct assessment of consumer utility functions
John R. Hauser
Direct assessment of consumer utility functions
Competitive advertising and pricing in duopolies
John R. Hauser
Competitive advertising and pricing in duopolies
Research, development, and engineering metrics
John R. Hauser
Research, development, and engineering metrics
Applying Marketing Management
John R. Hauser
Applying Marketing Management
Theory and Application of Defensive Strategy (Report No. 85-107)
John R. Hauser
Theory and Application of Defensive Strategy (Report No. 85-107)
Numerical Methods for Nonlinear Engineering Models
John R. Hauser
Numerical Methods for Nonlinear Engineering Models
Application of the "defender" consumer model
John R. Hauser
Application of the "defender" consumer model
Defensive marketing strategies
John R. Hauser
Defensive marketing strategies
Defensive strategy models
John R. Hauser
Defensive strategy models
The house of quality
John R. Hauser
The house of quality
All 25 works
Theory and application of defensive strategy
John R. Hauser
Theory and application of defensive strategy
Application of the Defender Consumer Model
John R. Hauser
Application of the Defender Consumer Model
An Evaluation cost model of evoked sets
John R. Hauser
An Evaluation cost model of evoked sets
The Competitive implications of relevant set/response analysis
John R. Hauser
The Competitive implications of relevant set/response analysis
Supplemental appendices to: competitive advertising and pricing in duopolies
John R. Hauser
Supplemental appendices to: competitive advertising and pricing in duopolies
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