Author
Leslie de Chernatony
From Brand Vision to Brand Evaluation
Leslie de Chernatony
From Brand Vision to Brand Evaluation
Creating Powerful Brands
Leslie de Chernatony
Creating Powerful Brands
The challenge of financial services branding
Leslie de Chernatony
The challenge of financial services branding
Criteria to assess brand success
Leslie de Chernatony
Criteria to assess brand success
Developing services brands by going beyond the product-services dichotomy
Leslie de Chernatony
Developing services brands by going beyond the product-services dichotomy
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