Glen L. Urban

Strategies for e-business success

Essentials of new product management

Advanced marketing strategy

Design and marketing of new products

New product decisions

Prelaunch Forecasting of New Automobiles

Advertising budgeting and geographic allocation

SPRINTER

Don't just relate-- advocate!

Model for Strategic Planning of Family Planning Programs

Model for Product Line Decisions

Strategic Planning Model for the Management of a Family Planning System

Quantitative Approach to New Product Decision Making

on-Line Technique for Estimating and Analyzing Complex Models

Pre-Test-market Models

An emerging process of building models for management decision makers

An on-line technique for estimating and analyzing complex models

Evolutionary modeling in the analysis of new products

Ideas on a decision-information system for family planning

Marketing entry strategy formulation

Market response models for the analysis of new products

Market share rewards to pioneering brands

A model for product line decisions

A model for strategic planning of family planning programs

A model for the management of a family planning system

Premarket forecasting of new consumer durables

Pre-test-market models

Price and non-price determination in the multiproduct firm.

Product interdependency in new product decisions

Product planning decision.

A quantitative approach to new product decision making.

SPRINTER mod I

A strategic planning model for the management of a family planning system

Prelaunch forecasting of new automobiles

Application of management sciences in marketing

Design and Marketing of New Products

From Little`s Law to Marketing Science - Essays in Honor of John D. C. Little

A model for the management of a family planning system

Design and Marketing of New Products

From Little's Law to Marketing Science