Michael L. Ray

Sveticʻxovlis misteria

Advertising and communication management

Creativity in business

Experimentation to improve pretesting of drug abuse education and information campaigns

The New paradigm in business

The highest goal

Buyer/consumer information processing

Advertising effectiveness in a crowded television environment

Experimental research on the effects of TV clutter

Exploratory cluster analysis and nonmetric scaling of multitrait-multimethod matrices

Recruitment Advertising (Management in perspective)

Unobtrusive marketing research techniques

The use of the multitrait-multimethod matrix for trait development

Measurement readings for marketing research

The New Entrepreneurs

Communicating with consumers