The Quest for Global Dominance

"Vijay Govindarajan and Anil K. Gupta are two of the most distinguished experts in the field of globalization. In The Quest for Global Dominance they present the lessons from their ten-year research study of more than one hundred global corporations. Drawing from this knowledge base - which includes large-scale surveys, case studies, and in-depth discussions with several hundred executives - the authors make the compelling case that every industry must be considered a global industry and every business a knowledge business.". "The Quest for Global Dominance focuses on four essential tasks in which a company must lead its industry in order to emerge and maintain its position as a globally dominant player. The Quest for Global Dominance provides executives with leading-edge ideas in a manner that makes them easy to put into action."--BOOK JACKET.