Propaganda: The Public Mind in the Making

A newly revised and edited edition of Edward Bernays' 1928 masterpiece, ‘Propaganda’. The book explores how a select few use tried-and-true techniques of manipulation and control to take over the minds of millions of people worldwide.\ A key component of democratic society is the deliberate and skillful manipulation of the collective beliefs and structured behaviors of the populace. The real governing force of our nation is an invisible government made up of those who control this covert social structure. Edward Bernays (1891–1995), a significant and contentious figure in the history of political theory and public relations, invented the scientific method of influencing and controlling public opinion, which he named "engineering of consent." He was a key member of the American Committee on Public Information (CPI), a potent propaganda machine that was assembled during World conflict I to package, market, and convince the American people that the conflict would "Make the World Safe for Democracy."