Successful fund raising for higher education

"This new work is designed to provide advancement professionals with practical advice about effective fund-raising programs currently in place at higher education institutions. It features a series of essays in which university presidents and chief advancement officers share their fund-raising successes in detail. These essays demonstrate the importance of a team effort among the campus chief executive officer, the trustees, and the senior staff officer in charge of the advancement program. The contributors discuss how the advancement function is integrated into an institution's ongoing planning process, as well as the respective roles and responsibilities of the key players in this process. They also share specific facts and statistics about their own advancement programs, including goals, strategies, tactics, and financial statistics."--Jacket.