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Hooked
Nir Eyal
Consumer behavior
Leon G. Schiffman
Consumer behavior
Michael R. Solomon
The Lean Startup
Eric Ries
Hukum perlindungan konsumen
Celina Tri Siwi Kristiyanti
Purple cow
Seth Godin
Contagious
Jonah Berger
Hukum perlindungan konsumen
Az Nasution
Consumer behavior and marketing action
Henry Assael
Hacking growth
Sean Ellis
Consumer behavior
David L. Loudon
Don't go to the cosmetics counter without me
Paula Begoun
Consumer behavior
James F. Engel
Consumer behavior
Roger D. Blackwell
Buy-Ology
Martin Lindstrom
Consumer behavior
John C. Mowen
Hooked
Eyal Nir
How to win customers and keep them for life
Michael LeBoeuf
Inspired
Marty Cagan
Customer loyalty
Jill Griffin
Hukum perlindungan konsumen
Zulham
Hukum perlindungan konsumen
Ahmadi Miru
Consumer behavior and marketing strategy
J. Paul Peter
The science of getting rich, or, financial success through creative thought
Wallace D. Wattles
Raving fans
Kenneth H. Blanchard
The complete Tightwad gazette
Amy Dacyczyn
Consumer behavior
Del I. Hawkins
Neuromarketing
Patrick Renvoisé
Consumer behavior
Wayne D. Hoyer
The Age of Surveillance Capitalism
Shoshana Zuboff
The science of selling
Hoffeld, David (Economist)
Buyology
Martin Lindström
Consumer behavior
William L. Wilkie
Consumer behaviour in tourism
John Swarbrooke
Consumer behaviour
Leslie Lazar Kanuk
Frugal living for dummies
Deborah Taylor-Hough
Buy ology
Martin Lindström
Consumer Behaviour
Isabelle Szmigin
Neuromarketing for Dummies
Peter Steidl
Light on yoga
B. K. S. Iyengar