Promotion
Hey, Whipple, squeeze this
Luke Sullivan
Advertising & promotion
George E. Belch
They Ask You Answer
Marcus Sheridan
Positioning
Al Ries
Advertising communications & promotion management
John R. Rossiter
Contemporary advertising
William F. Arens
The 100 Greatest Advertisements
Julian Lewis Watkins
Advertising, promotion & supplemental aspects of integrated marketing communications
Terence A. Shimp
Sales promotion essentials
Don E. Schultz
The Complete Idiot's Guide to Wellness
Patricia B. Smith
National health programs of India
J. Kishore
Planning, implementing, and evaluating health promotion programs
James F. McKenzie
Lifetime Physical Fitness and Wellness
Werner W. K. Hoeger
The SPIN® fieldbook
Neil Rackham
Basic marketing
William D. Perreault
Health promotion in nursing practice
Nola J. Pender
Hydrotherapy
Margaret Reid Campion
Proof Positive
Neil Nedley
Zero Resistance Selling
Maxwell Maltz
Advertising and Promotion
Chris Hackley
Essentials of Health Behavior
Mark Edberg
Promosi kesehatan
Bambang Hartono
Journey Across the Life Span
Elaine U. Polan RNBC MS PhD
Wellness coaching for lasting lifestyle change
Michael Arloski
Strategic marketing
David W. Cravens
Fit and Well
Thomas D. Fahey
Promotion
Richard E. Stanley
Principles and labs for fitness and wellness
Werner W. K. Hoeger
The Balance
Oz Garcia
Introduction to advertising & promotion
George E. Belch
MaxiMarketing
Stan Rapp
Nutrition, Health and Safety for Young Children
Joanne Sorte
Health behavior
Karen Glanz
Community/public health nursing
Mary A. Nies
Healthy foundations in early childhood settings
Barbara Pimento
The ultimate marketing plan
Dan S. Kennedy
Advertising and promotion management
John R. Rossiter
Who gets promoted, who doesn't, and why
Donald Asher
You can't teach a kid to ride a bike at a seminar
David H. Sandler
Health behavior theory for public health
Ralph J. DiClemente
