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Blue Ocean Strategy
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Blue ocean strategy
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The Principles of Product Development Flow
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The Materials Sourcebook for Design Professionals
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Contagious
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Entrepreneurial Marketing
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The Four Steps to the Epiphany
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Strategic management of technological innovation
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The product manager's handbook
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Zero to One
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Lean UX
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Testing Business Ideas
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UX for Beginners
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Play bigger
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Trade marketing strategies
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Product Design
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The origin of brands
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Calm Technology
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How to develop & market creative business ideas
Dale A. Davis
Winning at New Products
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Product Management/Marketing
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Product design
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The product manager's survival guide
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Managing the design factory
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The Innovation Secrets of Steve Jobs
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Monetizing innovation
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The wide lens
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Badass
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Hooked: How to Build Habit-Forming Products
Nir Eyal
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Technically Wrong: Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech Technically Wrong: Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech
Sara Wachter-Boettcher
Selling Blue Elephants
Alex Gofman
How Breakthroughs Happen
Andrew Hargadon
Design and marketing of new products
Glen L. Urban
Winning at new products
Robert G. Cooper
