Author · 1942
Leonard L. Berry
Servqual, a multiple-item scale for measuring customer perceptions of service quality
A Parasuraman
Servqual, a multiple-item scale for measuring customer perceptions of service quality
Marketing services
Leonard L. Berry
Marketing services
Emerging perspectives on services marketing
Leonard L. Berry
Emerging perspectives on services marketing
Management lessons from Mayo Clinic
Leonard L. Berry
Management lessons from Mayo Clinic
Marketing for bankers
Leonard L. Berry
Marketing for bankers
On great service
Leonard L. Berry
On great service
Service quality
Leonard L. Berry
Service quality
Selling in Banking
Leonard L. Berry
Selling in Banking
Xiang shi jie zui hao de yi yuan xue guan li
Leonard L. Berry
Xiang shi jie zui hao de yi yuan xue guan li
Financial institution marketing
Leonard L. Berry
Financial institution marketing
Ten lessons for improving service quality
Leonard L. Berry
Ten lessons for improving service quality
Bankers who sell
Leonard L. Berry
Bankers who sell
All 20 works
Capture and communicate value in the pricing of services
Leonard L. Berry
Capture and communicate value in the pricing of services
Como Descubrir el Alma del Servicio
Leonard L. Berry
Como Descubrir el Alma del Servicio
Die Kunst Kunden zu begeistern. Neun Erfolgsfaktoren für Service der Extraklasse
Leonard L. Berry
Die Kunst Kunden zu begeistern. Neun Erfolgsfaktoren für Service der Extraklasse
Discovering the soul of service
Leonard L. Berry
Discovering the soul of service
Marketing for the bank executive.
Leonard L. Berry
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