Nigel Piercy

Strategic marketing

Export Strategy

Marketing budgeting

Marketing Organisation (Rle Marketing)

Managing Marketing Information (RLE Marketing)

Marketing Strategy and Competitive Positioning

Market-led strategic change

Market-led strategic change

Oxford Handbook of Strategic Sales and Sales Management

Management information systems

Managing marketing information

Marketing organisation

Online Course Pack

Strategic Marketing (Mcgraw Hill/Irwin Series in Marketing)

Market-led strategic change

Marketing Budgeting (Rle Marketing)

Low cost marketing analysis

Export marketing in the north of England

Export strategy, markets and competition

Management Information Systems

Role and function of the chief marketing executive and the marketing department

Strategic customer management

Tales from the marketplace

The Management implications of new information technology

Marketing asset accounting

Management information systems

Marketing Strategy and Competitive Positioning (6th Edition)

Strategic Marketing (Mcgraw Hill/Irwin Series in Marketing)