Author
Valarie A. Zeithaml
Services marketing
Valarie A. Zeithaml
Services marketing
Delivering quality service
Valarie A. Zeithaml
Delivering quality service
Services Marketing (The McGraw-Hill Series in Marketing)
Valarie A. Zeithaml
Services Marketing (The McGraw-Hill Series in Marketing)
Servqual, a multiple-item scale for measuring customer perceptions of service quality
A Parasuraman
Servqual, a multiple-item scale for measuring customer perceptions of service quality
Communication and control processes in the delivery of service quality
Valarie A. Zeithaml
Communication and control processes in the delivery of service quality
Defining and relating price, perceived quality, and perceived value
Valarie A. Zeithaml
Defining and relating price, perceived quality, and perceived value
The nature and determinants of customer expectations of service
Valarie A. Zeithaml
The nature and determinants of customer expectations of service
Profiting from Services and Solutions
Valarie A. Zeithaml
Profiting from Services and Solutions
Price and Brand Name As Indicators of Quality Dimensions (Working Paper, Report No 91-130)
Merrie Brucks
Price and Brand Name As Indicators of Quality Dimensions (Working Paper, Report No 91-130)
Marketing de Servicios Un Enfoque de Integracion del Cliente a la Empresa- 2b
Valarie A. Zeithaml
Marketing de Servicios Un Enfoque de Integracion del Cliente a la Empresa- 2b
Service Quality (Marketing Science Institute (MSI) Relevant Knowledge Series) (Relevant Knowledge)
Valarie A. Zeithaml
Service Quality (Marketing Science Institute (MSI) Relevant Knowledge Series) (Relevant Knowledge)
Gen Combo Looseleaf Service Marketing; Connect Access Card
Valarie A. Zeithaml
Gen Combo Looseleaf Service Marketing; Connect Access Card
All 18 works
Services marketing
Valarie A. Zeithaml
Services marketing
Services marketing
Valarie A. Zeithaml
Services marketing
A conceptual framework for understanding e-service quality
Valarie A. Zeithaml
A conceptual framework for understanding e-service quality
Loose Leaf for Services Marketing
Mary Jo Bitner
Loose Leaf for Services Marketing
Ten lessons for improving service quality
Leonard L. Berry
Ten lessons for improving service quality
Services marketing in a changing environment
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